Best Fonts for Meta Ads in 2026

Ad typography isn’t brand typography.

People don’t read ads carefully.
They recognize them instantly while scrolling.

If a font slows understanding, performance drops.

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What Actually Works

High-performing ad fonts share a few traits:

• large x-height

• open shapes

• bold weights

• clear numbers

Thin or decorative fonts usually lose attention before the message lands.

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Reliable Font Picks

Inter

Safest default. Extremely readable everywhere.

Manrope

Modern but still clear. Good for DTC.

DM Sans

Friendly. Good for testimonials.

Archivo

Structured. Good for stats and proof.

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Fonts That Hurt Performance

• thin sans serif

• scripts

• condensed body text

• delicate serifs

They break in fast mobile viewing.

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Simple Rules

• Big headlines

• Bold weight

• Strong contrast

• Obvious numbers

Users don’t read ads.
They decode them.