Othemo
Buzz produces 80 performance static ad creatives every month for Othemo, the UK's #1 LED headlamp brand. Full creative ownership across multiple audience segments — runners, cyclists, tradespeople, and gift buyers. Our creatives helped drive £199K in purchase value at a 2.23x ROAS.
CLIENT
Elliosa
SERVICE PROVIDED
Paid ads
TIMELINE
2+ Years
The Brand
Othemo is a UK-based D2C brand behind the "#1 LED headlamp in the world" — a 230° rechargeable headlamp built for runners, cyclists, hikers, tradespeople, and anyone who needs hands-free lighting. It's a single-hero-product brand with a sharp positioning: one product, done better than everyone else. 325+ Trustpilot reviews, sold across their own site, eBay, and retail partners.
The Challenge
Single-product brands have a unique creative problem: how do you produce 80 ad creatives a month for the same product without everything looking identical? The product doesn't change. But the audiences do — runners have different motivations than cyclists, tradespeople care about different features than gift buyers, and every one of those segments needs hooks that speak directly to them.
Othemo's media buyer needed a creative team that could generate real variety from a single product — different audiences, different angles, different hooks — at a volume high enough to run structured creative tests across all of them. And they needed someone who could own the entire creative process, not just execute on briefs.
The Execution
We've been Othemo's dedicated creative production partner for 2 years. Every month, we deliver 80 static ad creatives with full creative direction — from inspiration and concept development to final production.
For a single-product brand, creative variety comes from angle diversity, not product diversity. We develop creatives around different use cases: the same headlamp, but positioned for runners in one ad, cyclists in another, campers in a third, and DIY tradespeople in a fourth. Each audience segment sees themselves in the creative.
We push different hook structures aggressively. Feature-led hooks ("230° beam width"). Benefit-led hooks ("never run in the dark again"). Social proof hooks ("325+ five-star reviews"). Comparison hooks positioning Othemo against generic headlamps. And urgency hooks around limited-time bundles and seasonal offers — Father's Day, Christmas stocking stuffers, back-to-school for tradespeople.
The product is technical, but the buying decision is emotional. People buy it because they want to feel safe running at night, because it looks like the best headlamp they've ever seen, or because hundreds of other people gave it five stars. Our creatives reflect that: premium product-on-dark-background hero shots, in-use lifestyle creatives, feature callout layouts highlighting the 230° beam, USB-C charging, IPX4 waterproofing, and 8-hour battery life, plus social proof creatives built around Trustpilot ratings and real customer quotes.
80 creatives a month means the media buyer never runs dry. When a hook works for runners, we iterate on it 5 different ways. When a visual style clicks, we apply it across every audience segment. The media buyer handles the ad account — we handle the creative engine.
The results from the ad account, reported via Atria:
Metric | Result |
|---|---|
Total Ad Spend | £94,268 |
Total Purchase Value | £199,176 |
Average ROAS | 2.23x |
Average CPA | £22.08 |
Average Order Value | £48.81 |
Average CPC | £0.94 |
Creatives Delivered/Month | 80 |
Partnership Duration | 2+ years |
Under a pound per click. £22 CPA on a £49 average order. Those numbers come from having enough creative variety that the media buyer can always find fresh angles that work — and never has to run fatigued ads while waiting for new ones.
