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Armend Meha
7 min read
Why We Ship Ten Concepts Before We Bet On One
Here's a confession that would make a lot of designers wince: we don't fall in love with our first idea. We don't fall in love with our fifth. On a good day, we're actively rooting for most of our own concepts to lose — because the ones tha
Aug 15, 2026
Why We Design Ads In Batches, Not One-Offs
Somewhere in your ad account there's a ghost. It's the ad that popped off last quarter — the one everybody screenshotted in Slack — and it hasn't hit those numbers since. You've asked for "another one like it" four times. You got four more
Aug 11, 2026
The Quality Bar We Refuse To Drop At Volume
There's a fear that lives rent-free in every agency owner's head before they hand off creative...
Jul 21, 2026
How We Keep 40 Ad Variants From Turning To Chaos
Forty variants sounds like a lot until you're in a testing sprint, and then it's Tuesday...
Jul 20, 2026
8 min read
Anatomy Of A Scroll-Stopping Static Ad
A static ad has less than a second to justify its existence...
Jul 16, 2026
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